Consultancy
World Vision x Brand x Space
1. Existing ground floor
2. “Brand to Life” concept
3. Work/Life zones
Project Description
World Vision International Cambodia (WVIC) works with children around four pillars; nutrition, education, youth development and protection. Our initial brief involved ‘bringing the WVIC brand to life’ such that staff and visitors could be enabled to reflect on the work of their organisation, and be reinvigorated by their mission through spatial journeys through their offices. This re-imagination of the WVIC work environment was influenced by a recently refined brand essence and logo change. Relationships with a cross section of staff were fostered in order to develop a brief through co-creation strategies.
Completion Date
2018
Country
Phnom Penh, Cambodia
Client
World Vision International Cambodia (WVIC)
Project Team
Nikhila Madabhushi
Björn Rust
WVIC Phnom Penh HQ
Key findings revealed that a highly visual outcome was desired by most staff, whereby information about WVIC’s work towards ‘transforming the lives of vulnerable children’ could be highlighted through visual cues, imagery and physical changes, integrated into a cohesive concept that could be fitted out in real spaces. Prospective sites included the ground floor of the national office in Phnom Penh, with a view to expand the ‘brand-to-life’ concept into approximately eight regional offices.
Reflections