World Vision x Brand x Space

Project Description

World Vision International Cambodia (WVIC) works with children around four pillars; nutrition, education, youth development and protection. Our initial brief involved ‘bringing the WVIC brand to life’ such that staff and visitors could be enabled to reflect on the work of WVIC in order to be reinvigorated or inspired by their mission, depending on their journey through the offices. This re-imagination of the WVIC work environment was in cognisance of a recently refined brand essence and logo change. Relationships with a cross section of staff were fostered in order to develop the brief through co-creation. A highly visual outcome was desired whereby information about WVIC’s work towards ‘transforming the lives of vulnerable children’ could be highlighted through visual cues, imagery and physical changes, integrated into a cohesive solution that could be fitted out in real spaces. Prospective sites included the ground floor of the national office in Phnom Penh, with a view to expand the ‘brand-to-life’ concept into approximately eight regional offices.

Reflections

The Internship